Fewer people are reading books (or any long form content) today than ever. Why? As someone who sold a lot of books and buys even more books, here are my top theories:
- Publishing houses, which are controlled by alcoholic CNN watchers, discriminate against men. This leads to fewer great books making it to bookstores, which has a secondary effect of reducing foot traffic into bookstores.
- Podcast are 3x easier to do and 10x-100x more lucrative.
- Why write a book for $5 royalty per copy sold when you can Substack? (My current situation.)
We will go into detail on all of the above. But first, some numbers on Big Book.