The ultimate weapon of mass distraction

Gurwinder:

Advances in the understanding of positive reinforcement, driven mostly by people trying to get us to click on links, have now made it possible to consistently give people on the other side of the world dopamine hits at scale.

As such, pleasure is now a weapon; a way to incapacitate an enemy as surely as does pain. And the first pleasure-weapon of mass destruction may just be a little app on your phone called TikTok.


I. The Smiling TigerTikTok is the most successful app in history. It emerged in 2017 out of the Chinese video-sharing app Douyin and within three years it had become the most downloaded app in the world, later surpassing Google as the world’s most visited web domain. TikTok’s conquest of human attention was facilitated by the covid lockdowns of 2020, but its success wasn’t mere luck. There’s something about the design of the app that makes it unusually irresistible.Other platforms, like Facebook and Twitter, use recommendation algorithms as features to enhance the core product. With TikTok, the recommendation algorithm is the core product. You don’t need to form a social network or list your interests for the platform to begin tailoring content to your desires, you just start watching, skipping any videos that don’t immediately draw your interest. Tiktok uses a proprietary algorithm, known simply as the For You algorithm, that uses machine learning to build a personality profile of you by training itself on your watch habits (and possibly your facial expressions.) Since a TikTok video is generally much shorter than, say, a YouTube video, the algorithm acquires training data from you at a much faster rate, allowing it to quickly zero in on you.The result is a system that’s unsurpassed at figuring you out. And once it’s figured you out, it can then show you what it needs to in order to addict you.Since the For You algorithm favors only the most instantly mesmerizing content, its constructive videos—such as “how to” guides and field journalism—tend to be relegated to the fringes in favor of tasty but malignant junk info. Many of the most popular TikTokers, such as Charli D’Amelio, Bella Poarch, and Addison Rae, do little more than vapidly dance and lip-sync.