Twitter as Institutional and Self-Corruption

Howard Wasserman:

At his Substack page, Josh Barro has a useful intervention into the relationship between Twitter and journalism. As a former journalist–very briefly, but it was a formative experience–with an abiding interest in the press and its role both in the First Amendment and in our social, legal, and political firmament, I found it to be a good one-stop source of reasons why the addictive relationship between legacy press institutions and social media has been so damaging. I say so somewhat sympathetically, since it is clear that the managers of those institutions hoped they would help stave off decline in an industry facing so much competition from online sources and so much apathy from readers. But only somewhat sympathetically, since it has long become clear both that this is a dubious hope and that the strategy has maimed the patient to a degree that calls into question the point of keeping it alive. Barro’s bottom line is that rather than demand that journalists recently thrown off Twitter (quite wrongly, although I think Taylor Lorenz is a one-person wrecking crew for the quality of any serious newspaper she has worked at) be reinstated, newsroom managers should treat the event as “an opening for [them] to do what they ought to have done long ago: Order their employees to drop their Twitter addictions, stop sharing their pithy opinions in an effort to build a personal brand, and get back to work.” Some arguments he offers, mixed with a few observations:

“Twitter’s usefulness for reporting has sometimes turned into a dependency.” Quite right. It is astounding the number of stories in the Times–the serious paper I read most frequently, despite its evident flaws–that report on Twitter controversies, rely on tweets for color and quotes, or use Twitter as their sole or near-sole fund of sources. As he notes, using social media as a databank for sources and quotes is “also biasing and distorting — the loudest voices on Twitter within a given field, such as medicine, often aren’t representative of broad opinion within the field.” And it fosters incredible laziness. Former American Lawyer editor Steven Brill, a great journalist in his own right, used to instruct his reporters, when working on a piece about a lawyer at a firm who declined to cooperate with a story or profile, to pick up the phone and call every single person at that firm until they found people willing to talk. When Woodward and Bernstein received a list of employees of CREEP, they visited every person on that list, in person and often multiple times. That’s called “shoe-leather reporting”–talking to numerous people, reading innumerable documents, and doing it all over again. Trawling or cherry-picking social media is no substitute for it. But it is easy–and, not insignificantly for newspapers, fast and cheap.