Parents hire dating coaches

Rachel Wolfe::

“I was like, ‘I’m trying!’ ” said Ms. Kaku, a 7th-grade teacher who had moved back home to Fresno, Calif., at the time. She agreed to the course, mostly because she didn’t want to waste her mom’s money.

Dating coaches say pandemic lockdowns and their long aftermath have raised parent worries that their grown children will stay single forever. That has led to a surge of interest from mothers and fathers splurging on premium dating-app subscriptions, relationship classes and one-on-one sessions with dating experts for their children, said relationship psychologist and dating coach Christie Kederian.

“Know if someone is the one for you in 5 dates!” according to an online advertisement for Dr. Kederian’s services. She consulted with Ms. Kaku and her advice was, first, to talk with her mother about maintaining personal boundaries, and, second, be more open-minded about potential partners.

A few months later, Ms. Kaku decided to take a chance on a Bumble profile she had previously passed over. It turned out to be a great match. Nobody is happier about the pair’s coming wedding than Ms. Kaku’s mother, who said she told her daughter, “See, it was totally worth the money.”