While crashing the value of mediocrity, ChatGPT could increase the returns to excellence. (“Average is over,” as Tyler Cowen put it.) Think about what happened to graphic design. Many people used to make a living doing routine tasks, from laying out pages to selecting typefaces, that are now easily handled by software. Thanks to the graphic intelligence embedded in everyday tools, the standards for routine graphics, from websites and PowerPoint presentations to restaurant menus and wedding invitations, have increased.
But that doesn’t mean there’s no work for graphic designers with the conceptual chops to take on complicated tasks. Powerful tools make iteration and brainstorming easier, but cleverness is still a valued skill. When my friend Shikha Dalmia launched The Unpopulist on Substack, she asked me to look at some logos she’d come up with using easily available tools. They weren’t terrible, but neither were they distinctive. “Hire a professional,” I advised, and she got a real logo.1
As I write, there are 28 student papers awaiting my grading attention. I doubt any used ChatGPT, partly because mentioning it in class produced mostly blank stares. (The most tuned-in student, however, said he’s started using it in place of Google.) Already, we’re getting confirmed reports of cheating on exams given on Canvas, the web-based system used by many colleges for assignments and grading. By next term, every class will have to take account of ChatGPT, either explicitly incorporating it as a starting point or going back to handwritten tests and essays.