Commentary on political class and big tech election censorship

Dam Hee Kim, Anjana Susarla, and Scott Shackelford

2022 is looking like 2020

Dam Hee Kim, Assistant Professor of Communication, University of Arizona

Social media are important sources of news for most Americans in 2022, but they also could be a fertile ground for spreading misinformation. Major social media platforms announced plans for dealing with misinformation in the 2022 U.S. midterm elections, but experts noted that they are not very different from their 2020 plans.

One important consideration: Users are not constrained to using just one platform. One company’s intervention may backfire and promote cross-platform diffusion of misinformation. Major social media platforms may need to coordinate efforts to combat misinformation. 

Facebook/Meta: C

Facebook was largely blamed for its failure to combat misinformation during the 2016 presidential election campaign. Although engagement – likes, shares and comments – with misinformation on Facebook peaked with 160 million per month during the 2016 presidential election, the level in July 2018, 60 million per month, was still at high levels. 

More recent evidence shows that Facebook’s approach still needs work when it comes to managing accounts that spread misinformation, flagging misinformation posts and reducing the reach of those accounts and posts. In April 2020, fact-checkers notified Facebook about 59 accounts that spread misinformation about COVID-19. As of November 2021, 31 of them were still active. Also, Chinese state-run Facebook accounts have been spreading misinformation about the war in Ukraine in English to their hundreds of millions of followers.

Twitter: B

While Twitter has generally not been treated as the biggest culprit of misinformation since 2016, it is unclear if its misinformation measures are sufficient. In fact, shares of misinformation on Twitter increased from about 3 million per month during the 2016 presidential election to about 5 million per month in July 2018

This pattern seems to have continued as over 300,000 Tweets – excluding retweets – included links that were flagged as false after fact checksbetween April 2019 and February 2021. Fewer than 3% of these tweets were presented with warning labels or pop-up boxes. Among tweets that shared the same link to misinformation, only a minority displayed these warnings, suggesting that the process of putting warnings on misinformation is not automatic, uniform or efficient. Twitter did announce that it redesigned labels to hinder further interactions and facilitate clicks for additional information.