In Beverly Hills, even the purchase of a firearm comes with certain…expectations. The city’s only gun store, Beverly Hills Guns, is a “concierge service” by appointment only, for a largely affluent clientele. And business is booming.
Since opening in July 2020, the store has seen upscale residents from Santa Monica to the Hollywood Hills increasingly in a panic following several high-profile smash-and-grab and violent home invasion robberies. The apparent siege has brought in a daily stream of anxious business owners and prominent actors, real estate moguls and film execs, says owner Russell Stuart. Most are arming themselves for the first time.
“This morning I sold six shotguns in about an hour to people that say, ‘I want a home defense shotgun,’” says Stuart, whose store is discreetly located in a Beverly Hills office building, with no sign on the doors, down the hall from a diamond dealer. “Everyone has a general sense of constant fear, which is very sad. We’re used to this being like Mayberry.”
That fear has the wealthiest of local gentry contemplating every more elaborate security measures: armored luxury cars, safe rooms and bullet-proof glass in their homes. One client asked about creating the “Tony Stark-level” security of a half-dozen automated drones to hover over his house, says Stuart, whose gun store is part of his larger security company, Force Protective Agency. “If you want the Gucci package, it’s going to cost money.”