A look at the data reveals that the vaccine hesitant group, however, are not big Trump lovers. They’re actually likely not to be Republican. Instead, many of them are people who are detached from the political process and didn’t vote for either major candidate in 2020.
The most recent Kaiser poll helps illustrate that the vaccine hesitant group doesn’t really lean Republican. Just 20% of the group called themselves Republican with an additional 19% being independents who leaned Republican. The clear majority (61%) were not Republicans (41% said they were Democrats or Democratic leaning independents and 20% were either pure independents or undesignated).
This is very much unlike the vaccine resistant group, of whom 55% are Republican or Republican leaning independents. Just 21% of that group are Democrats or Democratic leaning independents.
The Kaiser poll points to a larger problem: There isn’t going to be a single ideological message that appeals to a majority of the vaccine hesitant group. They’re of all political stripes.