The fintech company Greenlight says that its app and debit card for kids is a financial literacy tool that gives parents “superpowers” to set strict controls on their children’s spending. Parents can use the app to pay allowances, choose which stores the connected debit cards work at, set spending limits, and receive instant notifications whenever their child makes a purchase.
But there’s one thing Greenlight makes it very hard for parents to control: What the company does with the mountains of sensitive data it collects about children.
Greenlight reserves the right to share that personal information—including names, birth dates, email addresses, GPS location history, purchase history, and behavioral profiles—with “ad and marketing vendors,” “insurance companies,” “collection agencies,” and the catch-all category of “other service providers,” according to its privacy policy. Greenlight’s policy also says that it can use the data it collects to deliver “tailored content” advertisements, a kind of marketing that youth privacy and education advocates say is particularly manipulative and damaging for childre