Through the floor-to-ceiling windows in Nebraska athletic director Bill Moos’s office in Memorial Stadium, you can hear heavy machinery ripping up a sidewalk to make room for a new $155 million indoor training facility. But that’s not the biggest change to campus Moos will oversee this year.
The university is angling hard to be at the front of the pack in persuading recruits it can help them take advantage of a new era of compensation for college athletes that is dawning.
Nebraska will be among the first states to permit college athletes to make money from their name, image and likeness. The state’s law does not take effect until July 1, 2023, but allows universities to give their athletes the right to monetize their names before then, at the school’s discretion.
Moos is using his discretion to start immediately. Laws in at least six states will take effect on July 1 that allow athletes to make money from their name, image and likeness, beginning a new era of compensation for college athletes.