For The New York Times, whose net income was $100 million in 2020, getting “far, far more” than $3 million a year with essentially no associated cost is significant. And once news outlets take any amount of money from Facebook, it becomes difficult for them to let it go, notes Mathew Ingram, chief digital writer for the Columbia Journalism Review. “It creates a hole in your balance sheet. You’re kind of beholden to them.” It’s not exactly payola, Ingram told me, searching for the right metaphor. Nor is it a protection racket. “It’s like you’re a kept person,” he said. “You’re Facebook’s mistress.
Many taxpayer supported K – 12 school districts use Facebook and Instagram services, including Madison.￼