A Day in the Life of Your Data A Father-Daughter Day at the Playground

Apple:

Over the past decade, a large and opaque industry has been amassing increasing amounts of personal data.1

A complex ecosystem of websites, apps, social media companies, data brokers, and ad tech firms track users online and offline, harvesting their personal data. This data is pieced together, shared, aggregated, and monetized, fueling a $227 billion-a yearindustry.

This occurs every day, as people go about their daily lives, often without their knowledge or permission.3,4 Let’s take a look at what this industry is able to learn about a father and daughter during a pleasant day spent at the park.

Many taxpayer supported K-12 school districts use predatory data mining services, such as Google and Facebook, including Madison.