Starting well before Donald Trump’s rise to power, while President Obama was still in office, terms like “microaggression” and “white privilege” were picked up by liberal journalists. These terms went from being obscure fragments of academic jargon to commonplace journalistic language in only a few years—a process that I document here in detail. During this same period, while exotic new phrases were entering the discourse, universally recognizable words like “racism” were being radically redefined. Along with the new language came ideas and beliefs animating a new moral-political framework to apply to public life and American society.

Consider the graph below, which displays the usage of the terms “racist(s)” and “racism” as a percentage of all words in four of the nation’s largest newspapers from (depending on the publication) 1970 through 2019.