Andy Larsen:

In a recent Pew survey of American adults, 65% said they wore a mask all or most of the time when inside of stores or businesses. However, only 44% said they thought that all or most of the people in their community wore a mask.

Why are so many Americans not wearing one? To answer that question, I’m going to ask another.

Do you remember the book “Natural Cures ‘They’ Don’t Want You to Know About?”

Written and self-published by Kevin Trudeau, it was a compendium of alternative medicine that was wildly popular in the mid-2000s. My family had a copy, and we certainly weren’t alone. In one three-week period in 2005, it was outsold only by the latest “Harry Potter” book, reaching No. 1 on The New York Times bestseller list for weeks.