Desperate for students, colleges resort to previously banned recruiting tactics

Jon Marcus:

Free classes! Free parking! Prime dorm rooms! More cash!

The more they worry about whether students in this year of the coronavirus will show up in the fall, the more admissions officers responsible for filling seats at colleges and universities have started sounding like the salesmen on late-night TV infomercials.

“The gloves have come off,” said Angel Pérez, vice president for enrollment and student success at Trinity College in Connecticut, who laments this trend. “You’re talking about a scenario where colleges need to enroll students at any cost.”