“Collect it all”
Prior to Snowden, even surveillance-skeptics would probably concede that, yes, the NSA collects data on specific targets. But even the most paranoid observers were shocked by the sheer scale of what the NSA was actually doing out there.
The Snowden revelations detailed several programs that were so astonishing in the breadth and scale of the data being collected, the only real limits on them were caused by technical limitations in the NSA’s hardware. Most of us are familiar with the famous examples, like nationwide phone metadata collection. But it’s the bizarre, obscure leaks that really drive this home. For example: