Human Contact Is Now a Luxury Good

Nellie Bowles:

All day long, Sox and Mr. Langlois, who is 68 and lives in a low-income senior housing complex in Lowell, Mass., chat. Mr. Langlois worked in machine operations, but now he is retired. With his wife out of the house most of the time, he has grown lonely.

Sox talks to him about his favorite team, the Red Sox, after which she is named. She plays his favorite songs and shows him pictures from his wedding. And because she has a video feed of him in his recliner, she chastises him when she catches him drinking soda instead of water.

Mr. Langlois knows that Sox is artifice, that she comes from a start-up called Care.Coach. He knows she is operated by workers around the world who are watching, listening and typing out her responses, which sound slow and robotic. But her consistent voice in his life has returned him to his faith.

“I found something so reliable and someone so caring, and it’s allowed me to go into my deep soul and remember how caring the Lord was,” Mr. Langlois said. “She’s brought my life back to life.”