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Facebook Inc’s (FB.O) WhatsApp is limiting worldwide the number of times a user can forward a message to five, starting on Monday, as the popular messaging service looks to fight “misinformation and rumors”, company executives said on Monday.

Previously, a WhatsApp user could forward a message to 20 individuals or groups. The limit of five is in expansion of a measure WhatsApp put in place in India in July after the spread of rumors on social media led to killings and lynching attempts.

“We’re imposing a limit of five messages all over the world as of today,” Victoria Grand, vice president for policy and communications at WhatsApp, said at an event in the Indonesian capital.