Why is data hard?

Helen Kupp:

One of the types of projects that Strategy gets pulled into is the difficult project. The very cross-functional, complex, hairy project. Data and getting to metrics that matter is one of those projects.
Wait, data is hard?!

When most organizations think about data, they think about metrics and using these metrics to surface insights, make data-driven decisions, and continue to monitor the health of the business. This sounds like we should be able to hire smart and capable analysts, create some visual dashboards, and be off to the races!

“Every second of every day, our senses bring in way [more] data than we can possibly process in our brains.”- Peter Diamandis, Founder of the X-Prize

Having lots of data doesn’t make it immediately valuable. And when you’re scaling as fast as Slack, not only is leveraging data and metrics well critical to effective scaling, but it is also that much harder because you are “building the plane as it is flying”.