Facebook Wants Your Face and You’ll Probably Let Them Have It

Sidney Fussell:

Facebook just got one step closer to becoming the literal embodiment of its name. On Tuesday, the company announced it’s rolling out several new facial recognition features on its platforms. Once you agree to let Facebook use your face data, you gain access to new tools the company says will help protect your privacy and block catfishing attempts.

In a blog post, the company described the new features that will soon be available to users who turn face recognition on with “a simple on/off switch”: