A new study from Ghostery, an anti-tracking tool, shows that an overwhelming majority (79%) of websites globally are tracking visitors’ data — with 10% of these sites actually sending user data to 10 companies or more.
Why it matters: Trackers can collect and sell visitor data in ways that aren’t always obvious to consumers. Too many trackers can also slow down website load times. As the trade war for data intensifies, companies that collect the most data through trackers will become the biggest targets of data privacy reform.