WeWork says its mission is to help people do what they love. Now the office-sharing giant is testing that ethos on a smaller clientele: kindergartners.
The $20 billion startup, built on a vast network of hip co-working spaces where entrepreneurs and freelancers rent desks, is making its move into children’s education, launching a private elementary school for “conscious entrepreneurship” inside a New York City WeWork next fall. A pilot program of seven students, including one of the five young children of WeWork Cos. founders Adam and Rebekah Neumann, is under way.
“In my book, there’s no reason why children in elementary schools can’t be launching their own businesses,” Rebekah Neumann said in an interview. She thinks kids should develop their passions and act on them early, instead of waiting to grow up to be “disruptive,” as the entrepreneurial set puts it.