Facebook’s 2016 Election Team Gave Advertisers A Blueprint To A Divided US

Alex Kantrowitz::

“We typically help marketers across all verticals understand audiences this way, and we briefly used this framework to help inform how a small number of marketers built their campaigns,” a Facebook spokesperson told BuzzFeed News, adding the pitch had been removed as part of a “regular refresh.” Said the spokesperson, “these segments are no longer available.”

A senior Democratic operative who’s run extensive digital political campaigns suggested political targeting options of the sort Facebook offered might be particularly intriguing to people looking to sow discord in the political system. “Any legitimate, aboveboard organization that is trying to actually win an election is going to have a much higher set of standards,” the operative told BuzzFeed News. “This type of approach is almost exclusively designed for nonpolitical professional people who want to mix it up,” or cause chaos.