This Company Wants to Gather Student Brainwave Data to Measure ‘Engagement’

Sydney Johnson:

If Blade Runner had a classroom scene, it might look something like the promotional video by BrainCo, Inc. Students sit at desks wearing electronic headbands that report EEG data back to a teacher’s dashboard, and that information purports to measure students’ attention levels. The video’s narrator explains: “School administrators can use big data analysis to determine when students are better able to concentrate.”

BrainCo just scored $15 million in venture funding from Chinese investors, and has welcomed a prominent Harvard education dean, who will serve as an adviser. The company says it has a working prototype and is in conversations with a Long Island school to pilot the headset.

The headband raises questions from neuroscientists and psychologists, who say little evidence exists to support what the device-and-dashboard combination aims to do. It also raises legal questions, like what BrainCo will do with students’ biometric data.