Free ESPN in Dorm Rooms Gives Comcast Access to Future Customers

Gerry Smith:

For two years, Northwestern University student Ben Pope and his friends have gathered in dorms, connected their laptops to TVs and computer monitors, and streamed multiple sports events at once.

While they were watching, so was Comcast Corp., using data from the online video service it markets on about 100 campuses to gain insights into young audiences who have so far eluded conventional pay-TV providers.