Startup Taps Into Children’s Passion for Math

Barbara Haislip:

What happens when your children find STEM more appealing than the Magic Kingdom?

Start a business.

Every year, Dori Roberts and her students at Colonial Forge High School in Stafford, Va., would compete in technology and engineering tournaments, and in 2008 they did well enough to reach the finals at a national competition in Orlando, Fla.

Ms. Roberts decided to bring her 6-year-old son, Matthew, and her 8-year-old daughter, Kaley, along for the trip, and promised to take them to Disney World. She thought it was going to be torture with her children asking, “When are we going to Disney World?” Instead, Matthew and Kaley were mesmerized by the engineering projects created by their mother’s team, expressing a desire to participate and hang out with the students.