Before I share the new “data” with you, it’s essential that you understand why this matters.
We live in a world where we are constantly bombarded by negative news from every angle. If you turn on CNN (what I call the Crisis News Network), you’ll predominantly hear about death, terrorism, airplane crashes, bombings, financial crisis and political scandal.
I think of the news as a drug pusher, and negative news as their drug.
There’s a reason for this.
We humans are wired to pay 10x more attention to negative news than positive news.
Being able to rapidly notice and pay attention to negative news (like a predator or a dangerous fire) was an evolutionary advantage to keep you alive on the savannas of Africa millions of years ago.