Of all Google searches, says McClendon, approximately 30% are local in nature, and 10% are maps- related. These days, the company reports, location-related searches are growing 50% faster than all mobile searches. In 2013, a report commissioned by Google estimated that the value of Geo services is between $150 to $270 billion in revenue annually—in addition to 1.1 billion hours saved per year by keeping people from getting lost or “avoiding wasted journey time.”