This shift threatens to cost Major League Baseball millions of potential fans, raising concerns about the league’s future at a time when revenues are soaring and attendance is strong.
“The biggest predictor of fan avidity as an adult is whether you played the game,” MLB commissioner Rob Manfred said. An MLB spokesman cited fan polling conducted by the league last year as proof. When asked to assess the factors that drove their interest in sports, fans between the ages of 12 and 17 cited participation as a major factor more often than watching or attending the sport. That was particularly true among male fans in that age group, 70% of which cited “playing the sport” as a big factor in building their interest.