LinkedIn Cozies Up to Higher Ed Marketers

Elizabeth Woyke:

the middle of LinkedIn’s Education Connect event last week, the company flashed a message across a big screen. It read: “We are committed to higher education and investing in its future.”

It’s a message the professional networking site has spent the past 10 months preparing to deliver. It did so in-person at a New York City event that attracted more than 125 attendees, most of whom were higher education marketers.

The day’s packed agenda included an interview with Under Secretary of Education Ted Mitchell and panel discussions featuring marketers from Pearson and several universities. The event also featured a number of presentations by LinkedIn executives on topics such as “The Evolution of LinkedIn Marketing Services,” “How LinkedIn is Adapting its Platform for Higher Education” and “Connecting to the Student Journey with LinkedIn.”