Prof, no one is reading you An average academic journal article is read in its entirety by about 10 people. To shape policy, professors should start penning commentaries in popular media.

Asit Kiswas & Juliette Kirchherr:

MANY of the world’s most talented thinkers may be university professors, but sadly most of them are not shaping today’s public debates or influencing policies.

Indeed, scholars often frown upon publishing in the popular media. “Running an opinion editorial to share my views with the public? Sounds like activism to me,” a professor recently noted at a conference, hosted by the University of Oxford.

The absence of professors from shaping public debates and policies seems to have exacerbated in recent years, particularly in social sciences.

In the 1930s and 1940s, 20 per cent of articles in the prestigious The American Political Science Review focused on policy recommendations. At the last count, the share was down to a meagre 0.3 per cent.