Data-Driven Parenting App Gives Personalized Tips for Every Kid

Kyle Vanhemert:

In 2012, P.J. Gunsagar and Dylan Arena founded Kidaptive and released their first iPad app, Leo’s Pad. It stars Leo, a young inventor with a treehouse laboratory, and combines segments of animated story with a variety of mini-games. It’s been downloaded over 800,000 times, with an App Store rating hovering near five stars. Kids love it.

But there is science hiding behind the fun: A tool, built on cutting-edge research in developmental psychology, that closely tracks the cognitive progress of its young users and adjusts the app’s difficulty accordingly. It’s a toy, but it’s one that gathers a tremendous amount of data on how it’s being used.

Now, Gunsagar and Arena want to put that data to use to help parents. Kidaptive’s new free app, Learner Mosaic, serves up ideas for backseat games and dinner table discussion topics that reinforce the skills being learned in the Leo’s Pad app. It takes the latest understanding of what kids ages five and younger should be learning, dices it into activities that are manageable for overworked parents, and surfaces those activities at just the right time in a kid’s development. The vision, as Gunsagar puts it, is to put a really smart preschool teacher in every parent’s pocket.