Pearson Plc’s pavilion at a book fair in Beijing. The global education service company said that its business revenue in China reached $300 million last year from $10 million in 2007 when it entered the Chinese market.
Global giant to take mixed, blended learning approach for success
Pearson Plc, the global education service company, is planning a major push into China in response to the country’s swelling demand for English-language skills both from students and the business community.
Pearson acquired one of the world’s leading providers of English language training Wall Street English in 2009, which has dozens of sites across the country. It also bought the Beijing-based Global Education and Technology Group for $294 million in 2011, which is considered the largest test preparation provider for the International English Language Testing System and a leading provider of educational courses and related services in China.
John Fallon, Pearson’s chief executive officer, who visited Beijing recently, said rising numbers of Chinese students are looking to study at English speaking universities, a lot of which are raising their English entry requirements.