The Price is Right

Jenny Price

Who decides how much college tuition will be each year? Why does it keep going up (and up)? Is it worth the price? Studies — and graduates — say yes.

Once upon a time, students could make enough money to cover the entire cost of going to college by working during their summer and winter breaks.

These days, that sounds like a fairy tale.

Consider this recent headline from the Onion, which didn’t quite feel like satire: “New Parents Wisely Start College Fund That Will Pay for 12 Weeks of Education.”

The price tag for attending college has increased dramatically over the last two decades, with tuition more than tripling at public universities between 1988 and 2008, according to the National Conference of State Legislatures. That trend includes the UW, where tuition went up 140.6 percent between the 2002–03 and 2012–13 academic years.

About one-fourth of that increase was directly due to the Madison Initiative for Undergraduates (MIU), a program students approved to address access to classes, improve advising, and offer more financial aid.

The intense focus over ever-increasing tuition bills even prompted New York Senator Charles Schumer to suggest penalizing schools that don’t keep tuition costs within the rate of inflation. Yet frustrated students and parents continue to find ways to pay because they believe that a four-year degree is worth the expense — and there is plenty of evidence that they are right.