On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called Soda Tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditure. The No on Measure D lobby has spent $2.3 million in an attempt to defeat the tax, according to campaign finance reports. Former New York mayor Michael Bloomberg has contributed $432,071 in support of the soda tax. (That includes $265,235 for network advertising for commercials during the World Series, $96,836 for cable ads, and a cash donation of $170,000 to the Yes on Measure D effort.) UC Berkeley’s Robert Reich has been vocal in his views — writing a blog post about the issue titled “In its battle with Big Soda, Berkeley may once again make history,” and shooting a video on the same subject.
Gael McKeon has spent several weeks documenting both sides of the campaign with his camera to create this photo essay of a pivotal moment in Berkeley’s political history, one that may set the stage for change nationwide. We publish it exclusively on Berkeleyside. (The ‘No on D’ campaign declined to participate in this story.)