How Much Does It Cost to Recruit a Star College Athlete?

Jonah Newman:

My colleague Brad Wolverton has a terrific story this week that takes you inside the big-time college-sports recruitment process through the eyes of Marvin Clark, a promising high-school basketball player who dreams of playing in the NBA.

Mr. Clark was heavily recruited by half a dozen colleges, whose coaches flew to Kansas to see him play, brought him and his mother to their campuses for VIP tours, and gave him hours of personal attention on top of the hundreds of text messages they sent him. Mr. Clark’s story got us thinking: What does it cost for a college to recruit a single athlete?

We looked at four of the universities that pursued Mr. Clark most vigorously: Indiana University at Bloomington, and Iowa State, Kansas State, and Michigan State Universities.