Viewpoint: Should charm be taught in schools?

BBC:

If “charm” helps people get on business and in their personal lives, is there a case for teaching it in school, asks Stephen Bayley.
 
 Charm, as Albert Camus knew, is a way to get someone to say “yes” without having to ask a question. So it’s surely something worth studying. Why not at school?
 
 The very last remark on my own school report came from a sardonic, beetle-browed master who had despaired of ever getting me to take anything seriously. Bereft at my determination to be cheerful and my reluctance to get on with grim Latin subjunctives, he wrote: “Charm alone will not get him through.”
 
 It was meant to be a rebuke, but I took it as a challenge. Mind you, many years before, the very same school had told John Lennon he had “no future whatsoever”. Seems my old school was in error on both counts. Lennon’s future changed the world of subjunctives and, as for me, it seems I have done rather well out of charm alone. None of it I learned at school.

Via Horace Dediu.