Angela K. Dills, Rey Hernández-Julián, Nathan Hale:

Listed tuition–essentially the sticker price–for US colleges has increased significantly, even after adjusting for inflation. For all institutions of higher education, that increase averages 71 percent since 1990 and 36 percent since 2000.1 Tuition has increased faster in public, four-year institutions, where the increase has averaged 126 percent since 1990 and 62 percent since 2000, but listed tuition has increased in all categories–public and private, for-profit and not-for-profit, two-year and four-year. Private schools’ prices started in 1990 at much higher absolute levels, so although their increases since then have generally been lower in terms of percentage, they were often higher in terms of dollar amount.
In the 2013 State of the Union address, President Obama stated that “taxpayers cannot continue to subsidize the soaring cost of higher education. Colleges must do their part to keep costs down, and it’s our job to make sure they do.” In the same speech, the president argued that policies such as tax credits, grants, and subsidized loans have been important policy tools to “make college more affordable.” In 2007 President George W. Bush signed into law a bill that increased the maximum Pell Grant award–in order, he said, to “help millions of low-income Americans earn a college degree.” 2 Both presidents failed to mention that the policies they supported could themselves have been responsible for some of the increase in tuition. Considering two effects of the subsidies–direct price reduction and higher sticker prices–at the same time is important for understanding the intended and unintended consequences of higher education subsidies.