The Wrong College Ratings

Bradley Bateman:

LYNCHBURG, Va. — BY the beginning of the 2015 school year, college students will have yet another tool for evaluating their higher-education options — only this one won’t come from U.S. News and World Report or Playboy, but the Department of Education. And rather than ranking academic quality or opportunities to party, this list will rate schools on “value.”
At a time when the cost of college is soaring and millions of Americans are being shut out of higher education, a government-approved list of colleges that offer students more bang for their buck might sound like a good idea. But it’s not.
The ratings, proposed by President Obama in August, would evaluate schools based on criteria including tuition levels, graduation rates, how many students receive Pell grants and how much money recent graduates earn.
The problem is, the program won’t just shape the choices students make; it will create potentially perverse incentives for the schools themselves.
Ratings based on graduate earnings will encourage schools to minimize preparation for lower-paying but socially valuable professions like social work, ministry and preschool education. Ratings based on graduation rates will encourage them to admit fewer students who might be less prepared for college, who graduate in lower numbers.