From China to Chicago, K12 Inc. markets more than virtual schools

Stephanie Simon:

The bipartisan education reform movement sweeping the nation calls for opening up public schools to free-market competition. That has meant sending billions of tax dollars to private, for-profit companies to educate kids.
But the companies do more than pay teachers, develop curriculum and buy supplies with all that revenue.
They use it as a launchpad for new products, new brands and new markets.
Consider K12 Inc