When Media Companies Try to Become Education Companies

Todd Tauber:

Soon, you’ll be able to learn zombie apocalypse survival skills from AMC’s The Walking Dead. The University of California at Irvine is offering an eight-week online course in partnership with the series. AMC isn’t the first media company to push into education. At least two dozen others have tried before. They won’t be the last, either. Forbes and Atlantic Media, which owns The Atlantic, are also gearing-up to launch online learning programs.
Most media companies getting into education wind up learning some hard lessons themselves: Education is a very different business from media. And succeeding takes a lot more than having a well-known brand, built-in audience and high-quality content.