Everyone’s going MOOC-crazy these days. From frequent media coverage of online courses and platforms like Coursera, edX, Udacity, and Udemy to discussions about the complexities and business models of online education, the excitement around MOOCs (Massive Open Online Courses) has finally “bubbled” over.
The question is not just whether MOOCs are going to disrupt traditional education, but how. Is it just about lower costs and access? Is it really going to be a Napster-like moment with entrenched “Teamsters in tweed” worried about the erosion of their research, publishing, and teaching?
This is where we can leave the realm of hype and commentary to draw on our own years of research into disruption theory. Because the curious thing about the MOOC wave of disruption is that the market leaders — not just upstarts from the edges — are the ones pioneering it. And that rarely happens.