Most college students understand that it’s probably a good idea to remove online photos of themselves drinking beer or mooning the camera as they plot their entry into the professional world.
But few realize they should spend just as much time highlighting the good news about themselves on the web.
Now some college career-services centers are providing tools to help their students influence the results a recruiter might see when typing their names into a search engine.
Schools, ever more conscious of their job-placement figures, are moving a step beyond simply warning students to clean up their profiles. They are encouraging students to put forward information that can help them land jobs – and investing in services to help them do so.