Admissions 101: Obama-Romney guide to great college essays

Jay Matthews:

Are you feeling the tension among the college-applying families you know? Nov. 1 — Thursday — is the deadline for many early action and early decision applications. Applicants still have time to use a tip demonstrated recently by President Obama and Mitt Romney. Their technique, if done well, guarantees an essay that will capture the hearts of every admissions officer.
This isn’t from the debates. If you use those rhetorical devices — insult, ire, overloaded erudition — your application will be consigned to the wastebasket.
I am referring to the candidates’ speeches at the Alfred E. Smith Memorial Foundation Dinner — all those jokes you saw on TV. Some of their wit didn’t work, but both men revealed a keen grasp of a device that is not only funny but sends the powerful message that you would be great to have on campus.