Bill Jackson, via a kind reader’s email:

Tomorrow, we’ll talk about my dream school information system – what I’d really like to see out there to power informed school choice.
Before we do that, though, I’d like to share how I would go about assessing the quality of an elementary school if I was choosing one for my daughters today. This is all in the spirit of keepin’ it real. I’d love to hear your ideas.
As the CEO of GreatSchools, I have to start with the data, of course. At GreatSchools.org, I can access data about test scores and student diversity. In some locations, I can also find about special programs, curriculum, extra-curricular activities and transportation options. This is great stuff – it helps get me oriented.