Madison School Board member Burke spent $128,000 to win seat

Matthew DeFour:

Madison School Board member Mary Burke spent more than $128,000 on her spring campaign — all of it her own — surpassing by far the most spent in recent city school board elections, according to available data.
Since 2001, the earliest online city clerk records are available, the most spent on a Madison School Board campaign was $28,349 by Marj Passman in 2007, when she lost to Maya Cole. That amount also was surpassed this year by incumbent Arlene Silveira, who reported spending $36,530.
Burke, a former state Commerce secretary and Trek Bicycle executive, said she made most of the expenditures, mostly for marketing and advertising, after the local teachers union, Madison Teachers Inc., backed her opponent, firefighter Michael Flores.