Navigating Public School Admissions, With a Consultant’s Help

Rebecca Vevea:

Armed with tote bags for the handouts awaiting them, thousands of Chicago parents shuffled through display tables adorned with brightly colored posters as they faced the daunting task of selecting schools for their children.
For many parents, the school fair, put on by the Neighborhood Parents Network, is their first encounter with the public school system. It is timed to coincide with the opening of the district’s admissions process, which ends in December. Many parents hope to place their children in the growing number of charter, magnet and selective-enrollment elementary schools.”If you hang out with parents of 4-year-olds, the conversation never stops,” said Christine Whitley, a Chicago Public Schools parent. “That’s all they talk about: ‘Where are you sending your child to school?’ ”
As choosing a school becomes increasingly complicated, some entrepreneurial parents, including Ms. Whitley, have started small consulting businesses aimed at helping parents navigate the admission process. But some observers have raised concerns about the potential for parents to game the system.
The district has 482 elementary schools, multiple application forms and five specialty school options in addition to the neighborhood elementary schools: gifted, classical, magnet, magnet cluster and charter. Magnet, magnet cluster and charter schools select students largely through a computerized lottery, but gifted and classical require admission tests for children at age 4 because the schools offer an accelerated curriculum.