At first glance, the ongoing lawsuit between the Wisconsin Interscholastic Athletic Association and Gannett Newspapers might seem like the Iran-Iraq War, or a Bears-Vikings game — fans of neither side might wonder if both could lose.
The WIAA, the sanctioning body for Wisconsin high school athletics, sued Gannett after The Post~Crescent live-streamed several football playoff games in 2008. If a media organization wants to broadcast or stream postseason games, it must get the WIAA’s permission, pay a fee, and adhere to various other rules:Internet blogs, forums, tweets and other text depictions or references are permitted and are not subject to rights fees unless they qualify as play-by-play (see definition below) or are not in compliance with the media policies of the WIAA. Play-by-play accounts of WIAA Tournament Series events via text are subject to text transmission rights fees.