‘That’s Racist!’ How A Serious Accusation Became A Commonplace Quip

Neda Ulaby:

My editor proposed this story about “that’s racist” after hearing her young son’s friends using it as a joke. Just the night before, it had been a punchline on one of my favorite sitcoms, Parks And Recreation. (Someone calls sorting laundry into whites and darks racist.)
Our sense that “that’s racist” was evolving into a commonplace catchphrase that only occasionally had to do with racism and race was confirmed by conversations with parents, teachers and a website that tracked how it started as an online meme. A video clip from the cult TV show Wonder Showzen showed an African-American kid with the words “that’s racist” underneath. It became a virtual retort on online message boards. People started dropping it into Internet arguments, to quench or inflame them.