College daze: The insanity of the application process

George Will:

For many families, this is March madness — the moment of high anxiety concerning higher education as many colleges announce their admittance decisions. It is the culmination of a protracted mating dance between selective institutions and anxious students. Part agony, part situation comedy, it has provoked Andrew Ferguson to write a laugh-until-your-ribs-squeak book — “Crazy U: One Dad’s Crash Course in Getting His Kid into College.”
He begins in Greenwich, Conn. — a hedge fund habitat — watching Katherine Cohen, an “independent college admissions counselor,” market her $40,000 “platinum package” of strategies for bewitching Ivy League admissions officers. “Everyone in the room,” writes Ferguson, “was on full alert, with that feral look of parental ambition. They swiveled their tail-gunning eyes toward Kat when she was introduced.” Kat introduced them to terror:
“There are 36,000 high schools in this country. That means there are at least 36,000 valedictorians. They can’t all go to Brown. You could take the ‘deny pile’ of applications and make two more classes that were every bit as solid as the class that gets in.”